Heidi Cohen and Colleen Demas, otherwise known as The Lanyard Ladies, have just opened a new party room located at 464 Jericho Turnpike, Mineola, NY. They are a new and unique craft idea for parties and events. They provide string and lanyard to make hundreds of different designs of bracelets. They work one-on-one with your guests and give them step-by-step instruction.
The Lanyard Ladies teach various friendship bracelet and lanyard patterns that are fun and easy to make and age appropriate. You can make a wide variety of crafts including lanyard bookmarks, beaded bracelets, necklaces, rings and anklets. You can also make zipper pulls that are very popular. Kids love to hang them on their sweatshirts and backpacks.
The Lanyard Ladies have dozens of bright colors to choose from. Making friendship and lanyard bracelets brings out the creativity in everyone. You'll be amazed at what your children can make!
Friendship bracelet and lanyard birthday parties are so much fun! The Lanyard Ladies have all the materials needed to make hundreds of different bracelets. They can bring the party to you as they supply a table, benches and dozens of colors of string and lanyard or you can come to their new party room. Your guests can make as many bracelets as they want. They also supply fun and exciting goodie bags for all of your guests. This is a unique party idea, there's nothing else like it. Parents love it because they’re always looking for something different for their kids. They don’t want to keep doing the same old parties.
Do you want to learn to make friendship bracelets and lanyards but don’t want to wait for a party? The Lanyard Ladies created a Friendship Bracelet and Lanyard Making Craft Kit and an Instructional DVD for those of you wanting to create the fun experience at home. You can purchase them online by clicking HERE.
For more information, to purchase the Friendship Bracelet and Lanyard Making Craft Kit and Instructional DVD or to book your party, please call 516-578-2248 or go to the website www.thelanyardladies.com.
By: Dan O'Regan April 22, 2014 Comments Offon A crafty approach to the birthday party business
COMPANY: The Lanyard Ladies
LOCATION: Garden City Park
LAUNCHED: September 2010
FOUNDERS: Heidi Cohen, Colleen Demas
EMPLOYEES: 4 full-time, 3 part-time
PRODUCT: Craft-centered birthday parties
LAUNCH INVESTMENT: $500, covering supplies
FUNDING SOURCES: Self-funded
MAJOR CHALLENGES: Marketing and business management
PRODUCT STATUS: Let’s party
Heidi Cohen and Colleen Demas met in 2010 while running the craft table at a local summer camp. The campers’ favorite activity by far was lanyard-making, and the crafty women quickly recognized a business opportunity.
The idea was to turn lanyard-making into the focal point for children’s birthday parties, and it soon blossomed into The Lanyard Ladies, a craft-party service wherein kids make braided lanyards, friendship bracelets and a host of other takeaways at parties inside homes or third-party facilities, or at the new Lanyard Ladies location in Garden City Park.
Cohen, a former court reporter, said the parties are very popular with both kids and parents and the business, which officially launched after that first summer together, averages about seven parties per week, with party averaging about 20 to 25 children. There are no limits on how big a party can be, she noted, citing a recent YMCA camp reunion where the Lanyard Ladies helped entertain over 200 attendees.
“The parents are in awe of what they’re witnessing, by the fact that you can have kids at a party all sitting completely still and working,” Cohen said. “And these kids love it.”
Cohen and Demas are quick to note the parties are not exclusively for girls. In fact, “we have boys at the parties all the time,” Cohen noted.
“They love to pick out boy colors and team colors,” she said. “We have not had a boy yet who said ‘no.’”
Just as there’s no size restrictions as far as number or party guests, there’s no limit as to where the Lanyard Ladies will travel. Cohen said the crafty co-owners have gone as far as South Jersey and Eastern Connecticut for parties, and will gladly get on a plane – strings and beads and all – if a customer is willing to fly them out.
Their advertising to date, however, has been decidedly local, mostly flyers and word-of-mouth referrals. Cohen said the business usually “gets a party from a party,” since parents of children attending a Lanyard Ladies event often leave impressed.
Demas, who still works as a teaching assistant in the Hewlett-Woodmere School District in addition to running Lanyard Ladies with Cohen, said learning to manage a business has been the No. 1 challenge so far.
But it’s not an impossible task, Demas added, “if you’re organized and you can manage your time well, make your lists and do things each day of the week. That’s how I manage to do both.”
The Lanyard Ladies’ charm has not only caught the attention of kids and parents, but of talk show host Bethenny Frankel. In November, Cohen and Demas were selected out of hundreds of applicants to receive a $20,000 prize from the TV personality’s “Bethenny in Your Business $20K Giveaway.”
They used the money to open their Garden City Park location, and whatever’s left will go into franchising their business, the co-owners noted.
“From the Bethenny show, we’ve gotten about 25 to 30 phone calls from people interested in opening up a Lanyard Ladies store,” Demas said.
The pair recently met with a franchise lawyer and are researching the best methods to franchise their business, which they hope to do by early 2015. They’re also looking to open a Suffolk County location sometime this year, with their eyes set on Huntington, and may not stop there.
“I think to start with, a starting number might be 10 or 20 locations,” Demas said. “We’d like to be all across the United States.”